GREG RAWSON

A Singapore-based Australian Creative Director, writer and occasional art director with more than 20 years of experience helping brands get noticed, sell stuff and sometimes even make people smile.

I’ve worked across Singapore, Southeast Asia, Australia and Japan, creating everything from big multinational campaigns to small projects for organisations trying to make the world a better place.

Along the way, I’ve led creative teams, pitched and won business, mentored younger creatives and collected a few bits of metal from Cannes Lions, D&AD, One Show and other awards shows.

These days, AI has become another useful tool in my creative process. I use it to explore ideas, develop visual directions, build prototypes and bring ideas to life faster. It’s changed how I work, but not how I think.

I’m also the author of 40 Stories, a collection of short stories inspired by life in Singapore’s HDB heartlands.

When I’m not working, I like climbing mountains and wallowing in  onsens.

LEADERSHIP

I’ve led teams of all sizes, across different backgrounds and cultures. I particularly enjoy helping young creatives turn their light bulb moments into great ideas.