LOVOT: the world’s most advanced domestic robot. Furry little creatures with "emotional intelligence,” they were created with one purpose: bring more love into people’s lives.

This campaign was about smashing stereotypes surrounding robots, and shows that the world’s newest and most advanced ai companion is warm, loving and even a little imperfect. Just like people. Here’s the Japan launch campaign…

The launch TVC.

The first batch of the lovably-imperfect creatures sold out within three hours of the TVC airing.

We created social accounts for some of the LOVOTs, where they communicated all their benefits through life-like personalities.

LOVOT “Love Stories.”
A series of online films that communicated the cutting-edge technology, in fun and relatable ways.

Social media campaign for LOVOT, Japan’s emotional companion robot, featuring digital content and social media creative by Greg Rawson.
Scene from a LOVOT advertising film featuring a couple in a modern Japanese home, part of the creative portfolio of Greg Rawson.
Scene from a Japanese LOVOT advertising film featuring a woman surrounded by stuffed animals, showcasing creative storytelling by Greg Rawson.
Scene from a LOVOT advertising film featuring a man relaxing at home, part of a creative campaign by Singapore-based Creative Director Greg Rawson.
Japanese LOVOT companion robot featured in a digital advertising campaign developed by Creative Director Greg Rawson.
Scene from a LOVOT advertising film featuring a man relaxing at home, part of a creative campaign by Singapore-based Creative Director Greg Rawson.

Print ads – international versions.

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